LONDON BOROUGH OF HACKNEY
SPORTS STRATEGY


CONSULTATION DOCUMENT
APRIL 2003
CONTENTS

       



I.          INTRODUCTION    1

II.         SETTING THE SCENE - HACKNEY IN 2003    2

III.    IMPROVING SPORT IN HACKNEY    9

IV    THE WAY FORWARD    26

I.    INTRODUCTION

Ploszajski Lynch Consulting Appointed in January 2003

1.1
In January 2003 the London Borough of Hackney commissioned leisure management consultants Ploszajski Lynch Consulting (PLC) to help with the creation of a new sports strategy for the borough.  This is intended to guide the development of sport in Hackney over the next five years.  A number of factors came together to prompt the creation of the new strategy including: -

The expiry of the previous strategy
The creation of a Sports College at Hackney Free and Parochial School and the network of school sports co-ordinators
The development of a range of new and improved facilities in Hackney
Significant changes in the workings of the Council
Success of sports development initiatives such as Active Communities
Adoption by the Council of its Cultural Strategy
Guidance from central government on the role of sport in promoting social inclusion, helping reduce crime and improving health through physical activity.

Scope and Work to Date

1.2
We were given a wide ranging brief for this project.  The strategy is to cover all indoor and outdoor sport in the public, private and voluntary sectors.  It is to look not only at formal sport such as football, cricket, basketball and netball but also informal activities such as keep fit and cycling.

1.3
Since our appointment we have carried out a wide range interviews, consultations and site visits and carried out a detailed review of reports and strategies affecting sport in the borough.

This Consultation Document

1.4
Based on this work we have produced this short, consultation document.  It is intended to give a brief summary of the present position of sport in Hackney, to identify the key issues to be tackled and to set out some principles for future action.  

II.    SETTING THE SCENE - HACKNEY IN 2003

Hackney ­ A Growing, Culturally Diverse Community

2.1
For more than 1,000 years, Hackney has welcomed many different cultures and the borough has benefited from the cultural contribution of immigrants from many parts of the world.  There are numerous examples of cultural activities in the borough which reflect these influences - from carnival societies such as Perpetual Beauty to the new project developed by the Hackney Society, which explores the impact of Hackney¹s diverse communities on our architectural heritage.  Currently, almost half of Hackney households are headed by people from minority ethnic communities (Hackney Housing Survey, 1997).

2.2
This is underlined by the results of the 2001 census which have recently become available.  Hackney¹s population has increased by 11% since 1991 and is now some 203,000.  

Ethnicity

2.3
Within this population people were asked to place themselves in one of 16 ethnic categories.  They described themselves in the following way: -

White British          44.0%
Other White        12.3%
Black Africans        12.0%
Black Caribbean    10.3%

2.4
Within the next five years the majority of young people in Hackney will be from minority ethnic communities. A greater proportion than ever before of older residents will be from diverse communities.

Religion

2.5
For the first time the census asked about faith and religion.  The three largest faith communities are: -

Christian        46.6%
Muslim            13.8%
Jewish              5.3%

2.6
However, 19% of Hackney¹s population stated that they did not have a religion and 12% did not state their religion.  This latter figure is due to some ethnic and religious groups having reluctance to specify their religion on ethical, moral or safety grounds.

"A Kaleidoscopic Borough ­ Diverse and Young, But Unhealthy and Poor"

2.7
The quotation above is taken from the Council¹s publication Hackney Today of March 3rd 2003.   It is a shorthand summary of the census data which records that: -

Hackney has one of the most youthful populations in London.  The average age is 32 compared with 38 for the whole of the UK.
The number of children and young people between ages of 0 and 15, 41,800 has increased by 5,600 compared to 1991.
Only one third of people own their own home, the third lowest in England and Wales
Hackney has the highest level of unemployment, 6.9%, of all local authorities in England and Wales
Hackney has the sixth highest level of household overcrowding of all local authorities in England and Wales
Hackney has the highest number, 7%, of permanently sick people in Greater London and the second highest level, 15.9%, of people with a long term, limiting illness.
63.4% of people in Hackney describe themselves as being in general good health. This compares with 70.7% average for all London boroughs.

2.8
Clearly, the Council and its partners face an immense challenge to meet the needs of this diverse and vibrant community.  Nowhere is this challenge greater than in delivery of sport and physical activity services.  For example we know from previous consultations on the Active Communities programme that: -

The orthodox Jewish community in Stamford Hill places little importance on competitive sport.  They do have concerns about the poor levels of physical fitness amongst the community, particularly women, and wish to develop informal, recreation programmes.  

The Turkish community in the south of the Borough has a tradition of involvement and success in sport especially football, wrestling and weight lifting.   Their concerns are about access to programme time at existing and new facilities

Women from the Jewish and Muslim communities have similar requirements for physical activity programmes and are keen to pursue swimming and dance for health.  Both need privacy of access to facilities and coaches/instructors from within their communities.

2.9
Given this diversity of age, faith, affluence and health the council and its partners cannot deliver a sports service aimed at young, fit, middle class white men.  This strategy cannot be built around only the development of gym membership based on monthly direct debits, football for those who can afford replica kits and clubs owned and run by volunteers with enough time and expertise to spare.  It must be an inclusive, strategy for all.

Linking the Council¹s Priorities to Sport

2.10
Unlike other, more affluent areas of the country, in Hackney sportsmen and women are dependent to a large extent on the local authority to provide their sporting opportunities.  The comparatively high levels of deprivation, the highly transient nature of local communities and the shortage of land for club development all militate against strong private and voluntary sectors.  Good sport depends on the local authority performing well.  Increasingly, good sports provision by an authority also means not only sport for its own sake but sport linking to regeneration, neighbourhood renewal and employment and training.

2.11
It is worthwhile, therefore, looking at the policies which guide the Council

2.12
It is no secret that the Council has not performed well in recent years and sport has suffered as a result.  Indeed, it is a recognition of this that has in part prompted production of this strategy.  However, the council¹s performance is improving with a balanced budget and a corporate plan in place.

2.13
The Corporate Plan for 2003/06 sets out some broad objectives for the Council as follows.  The text is reproduced verbatim from the plan: -

"Hackney Council has three key objectives:
Making sure the Council works properly and efficiently
Involving the public in what we are doing to get better
Improving opportunities and quality of life in the borough and promoting social inclusion
These key objectives are interrelated. If we are to address the multiple deprivation faced by the people of Hackney, we need to become a Council that works better than most. But we cannot meet these objectives alone and to make the real improvements to service delivery and quality of life the Council needs to work in partnership with other agencies and the community.  
This Corporate Plan sets out the key priority action areas and what we will do to achieve progress.  Other plans developed by the Council (including the Best Value Performance Plan and the service plans produced by each Directorate) will use the same headings used in this document."
1) Making sure the Council works properly and efficiently by ensuring
a) management and staff are responsible for providing high quality services
b) we are answerable when using taxpayers money
2) Involving the public in what we are doing to get better by:
a) improving consultation
b) reviewing our new democratic arrangements
c) working with Hackney Strategic Partnership to provide joined-up services
d) Making it easier to find out about our services
e) dealing with service requests promptly and efficiently
3) Improve opportunities and quality of life in the borough and promote social inclusion by:
a) promoting sustainable development
b) reducing crime
c) improving housing
d) improving the environment
e) helping our children do well at school
f) enhancing opportunities for learning and giving our adults the skills to get jobs
g) protecting and supporting the most vulnerable people in our community
h) celebrating and promoting Hackney¹s vibrant cultural heritage
i) improving transport links to and road safety in the borough


2.14
The Corporate Plan makes a specific commitment to cultural and sporting development (3h) as part of its work to improve the overall quality of life in the borough.  Most importantly it makes a commitment to achieve this through consultation, partnership and linking to the work of the Hackney Strategic Partnership.  

Neighbourhood Renewal Fund and the Hackney Strategic Partnership

2.15
Under the banner of Neighbourhood Renewal the Government has introduced a number of measures and initiatives aimed at improving public services to the most deprived people and areas. These include the targeting of funds (Neighbourhood Renewal Funds) to the 10% most deprived areas which includes all of Hackney. To receive these funds local authorities are required to develop and implement a Neighbourhood Renewal Strategy to ensure that their community receives better services.

2.16
A Local Strategic Partnership (LSP) is an essential element of the government¹s strategy for Neighbourhood Renewal. All areas receiving Neighbourhood Renewal Funds have to have an LSP in place. Its role is to bring together key partners from across all sectors including business, public agencies, voluntary and community groups, to work together to deliver improvements in social, economic and environmental well-being.  Cultural activities including sport should be an essential part of this.

2.17
Like other LSPs, the Hackney Strategic Partnership is responsible for agreeing the Neighbourhood Renewal Strategy and deciding on and overseeing spending of neighbourhood renewal funds. It will also oversee the implementation of the Community Plan.   It was set up in April 2002. It originally included an upper tier decision making Partnership Forum of up to 50 members meeting quarterly and a management Steering Group of 14 members meeting monthly.
2.18
However, in response to the consultation and discussions which have taken place, the partners have agreed to reform the Hackney Strategic Partnership. There is now a smaller Steering Group involving the main public sector agencies and representatives of the private and voluntary sectors plus a much larger Partnership Forum ensuring that all key organisations are able to participate in developing strategic priorities. The HSP¹s vision for Hackney will be reviewed through public consultation in 2003 and will become the Community Plan for Hackney

2.19
The draft neighbourhood renewal strategy made very little mention of sport and culture.  This omission must be rectified.  The HSP¹s review of its guiding vision in 2003 provides the ideal opportunity to ensure that both the strategy and the forum fully acknowledge the importance of culture and sport.

2.20
Linking the Cultural and Sports Strategy to the Community Plan and Neighbourhood Renewal Strategy will provide a range of benefits not the least of which will be access to considerable sources of funding.  This work should therefore be a priority for all those concerned with sport in Hackney.

The Hackney Cultural Strategy

2.21
Sport does not exist in isolation from other leisure pursuits and the society in which people live.  Increasingly the term Œculture¹ is being used to recognise this and to demonstrate that leisure encompasses both activities and values. Cultural activity is at the centre of people¹s lives, it gives meaning to our lives.  This can be seen in the excitement generated by a gold medal winning performance, award of an Oscar or the release of a best selling record.  "Culture is the shared values and patterns of behaviour that characterise different social groups and communities." (All Our Futures: Creativity, Culture and Education. DCMS and DfES, 1999.)   These values could be a shared religion, which might override a national and ethnic identity. Or they might be a shared wish to improve the environment; or a love of singing together; or a shared aim to create a local sports festival.

2.22
The Council¹s cultural strategy uses a definition produced by the Department of Culture, Media and Sports (DCMS) in Local Cultural Strategies ­ Draft Guidance for Local Authorities in England,1999 :

"Culture has both a material and a value dimension and includes a wide range of activities including arts, media, sports, parks, museums, libraries, the built heritage, the countryside, playgrounds and tourism."  

2.23
In Hackney this means valuing the diversity of communities and their cultural heritage, valuing the Borough's green spaces and built environment, attracting visitors to local markets and events and supporting creative and cultural industries and cultural initiatives. A key element of the Lifelong (Adult) Learning Development Plan is the access it gives residents to learn through their own cultures.  Sport must also operate in this way

2.24
The Government wants local authorities to take a leadership role in the development of culture because it considers it too important to be left to the accidental combination of external trends and fashions.  Recent riots in UK cities have served to emphasise the importance for Councils to foster mutual understanding and respect and therefore social cohesion through cultural activities.

2.25
Hackney¹s Cultural Strategy was produced in 2002.  It sets out a vision for all forms of cultural activity and 6 key strategic themes for achieving it.  It provides the key context for improving sport in Hackney and the starting point for the sports strategy.  This vision is set out overleaf.




Key Strategic Aim ­ The Vision

Our vision is to encourage all residents to participate in some form of cultural activity whether as producers or consumers of culture.  The Council's primary role will be as a facilitator or enabler of cultural activities.  The majority of cultural activities are primarily provided by voluntary organisations, businesses and individuals.  The Council will focus its attention on basic services, which support cultural activities.

To achieve this, the Council will work positively in partnership with others to remove the barriers, which currently have the effect of excluding many residents because of age, poverty, gender, race, disability, health and geographical location.  

We will also seek to maximise the role that creative and cultural industries currently play in the social and economic regeneration of our borough.  The Council will identify and support the needs of creative and cultural industry providers and consumers.

The Council will encourage the creative and cultural industries to assist actively in raising the educational achievement of Hackney school children and to provide lifelong learning opportunities for adults.

Cultural Strategy themes

The main themes covered and developed in the Cultural Strategy are:-

social inclusion of everyone in culture and cultural activities

encouraging the sustainability and growth of creative and cultural industries

promoting the contribution of culture in urban regeneration

conserving, enhancing, maintaining and promoting access to our physical environment and heritage

supporting skills, talent, excellence and innovation

promoting cultural and creative education and opportunities for children and young people

III.    IMPROVING SPORT IN HACKNEY

Potential for Great Improvement

3.1
After several years of decline and neglect, sport in Hackney faces a new kind of challenge, that of improvement and development.  Rather than face the problem of managing continuous decline the Council and its partners in sport now have to see how they can grasp the opportunity which a combination of circumstances has provided for significant improvement over the next five years.  For example: -

Recent months have seen the opening of the new Clissold Leisure Centre and the re-opening of the refurbished Britannia Leisure Centre and Kings Hall Sports Centre.  The appointment of a new leisure management contactor has increased customer service and participation levels are rising.

Lottery funding and other investment means that between now and 2008 a number of new developments are planned to take place including new public facilities at Springhill Park, Hackney Marshes and the New Kingshold Estate.

School sport will continue to improve through new facilities funded through the NOF 3 lottery programme and by the work of the school sports co-ordinators.

Sports development work linked to regeneration at Shoreditch, and Finsbury Park and the Active Communities programme operating across Hackney and Tower Hamlets is delivering real, local benefit, increased participation and demand for additional programmes, coach education and capacity building training

3.2
However, in the past there has been a tendency in Hackney for facilities and agencies to work in isolation from each other and to ignore the potential for partnership and co-operation.  These new developments, be they new facilities or coaching and activity programmes, need to work together within an agreed, overall strategic framework.  The recommendations made at the end of this section are intended to outline this framework.  Before doing so, however, it is worthwhile giving a brief summary of the current position.

Existing Facilities

3.3
Appendix A gives a list of indoor and outdoor sports facilities in the borough.  For those whose view of Hackney is the simple stereotype of high density, inner city estates, there is a surprisingly large range of facilities especially parks and reservoirs.

3.4
The majority of facilities such as Hackney Marshes, Clissold Leisure Centre and the 8 major parks in the borough are provided directly by the Council.  However, there is a growing educational sector, most notably Hackney Community College¹s major indoor leisure centre SPACe which is home to the Hackney Cricket Academy.   There is also a good number of small, private health and fitness clubs and martial arts clubs.

3.5
In 2002 the Council appointed Leisure Connection as its leisure management operator.  The company has invested several million pounds in improving the older indoor facilities at Britannia Leisure Centre and Kings Hall and in completing the new Clissold Leisure Centre.

Current Sports Development Work

3.6
The built facilities in Hackney are complemented by a network of sports developmental programmes around the borough.  These take place in a variety of venues ranging from parks and leisure centres to small local community centres and schools.  They range from traditional sports courses aimed at introducing young people to sport and improving standards to work which takes place as part of a wider, regeneration approach and is more concerned with social rather than sporting benefits.

3.7
Until the late 1990s Sports Development was mainly carried out directly by the Council.  However, changes in staffing policy and financial cuts mean that they now only employ a single development officer.  Other agencies are working on the ground in a variety of ways including: -

Active Communities ­ A partnership between Sport England, LB Hackney and LB Tower Hamlets aimed at promoting grass roots participation across the two boroughs.  A development worker is shortly to take up post to concentrate on promoting sport for women and girls

Leyton Orient Community Sports Programme ­ A sports development agency which grew out of Leyton Orient¹s Football in the Community project.  They are working on a number of projects in Hackney including football development at Mabley Green, a drugs related project at Woodbury Down funded by Positive Futures and regeneration work at Stamford Hill and Shoreditch.

Access to Sport - a development agency working out of the Michael Sobel Centre in Islington.  They also working on regeneration projects in Hackney including projects at Finsbury Park and Woodberry Grove.

Leaside Trust - an educational charity operating out of their own watersports centre on the River Lee in north east Hackney. They offer a range of courses aimed predominantly at young people to develop both sporting and social skills.  They have been awarded funds from the New Opportunities Fund to improve their facilities and enhance services to young people.

Clissold Park Junior Tennis Club ­ is the first of the Lawn Tennis Association¹s City Tennis Clubs aimed at promoting the game in inner city areas.  It has grown from scratch to having 350 adults and 800 juniors on its register.  It operates out of Clissold Park where it has 8 newly re-surfaced courts and offers tennis development programmes at several venues across the borough.

3.8
Successful development programmes are essential if greater participation in sport and greater awareness of the benefits of physical activity is to be achieved amongst Hackney¹s communities.  The expertise and experience of these development agencies provides a very strong foundation to build upon.

Developments in the Pipeline

3.9
In addition to the existing facilities listed in the appendix, there are a number of new developments in the pipeline which will improve the range of opportunities available in the borough.

3.10
Two of these schemes are being 100% funded from the Sport England Lottery Fund under the "Clissold Leisure Centre ring fence arrangement"  and have already received stage one support.  These are: -

Springhill Park ­ A groundbreaking scheme involving redevelopment of Lee Rowing Club¹s clubhouse and major improvements to the park itself to provide a combined rugby, rowing, cricket and tennis complex.  This will be run by a charitable trust. Approximate cost £3.2 million.
New Kingshold Sports Centre ­ An indoor sports centre with fitness gym and dance studio which will be programmed with an emphasis on improving children¹s health through physical activity.   Approximate cost £2 million.

3.11
The National Lottery is also making funds available for improvement to school sports facilities through the New Opportunities Fund, ŒNew Opportunities for PE and Sport¹ programme, "NOF3" in shorthand.  Hackney has been allocated some £4 million from this programme for some 10 schemes. In line with national guidance Hackney, through the Learning Trust has been asked to work up 75% of the projects.  These include:

Homerton College of Technology ­ Provision of a new sports hall providing much needed indoor school facilities and an opportunity to build on the excellent basketball development work in the community

Leaside Trust ­ Extension to watersports centre

Multiuse Games Areas, Outdoor PE equipment and tennis Courts at 5 schools

3.12
Hackney Marshes ­ Subject to planning permission the Council has entered into an arrangement with a private developer for the construction of a commercial five a side soccer centre at Hackney Marshes.  In return for the land equivalent to 5 football pitches the developer will provide free access to the pitches for schools, a public athletics track and tennis courts and associated changing.

3.13
Less visible but of major importance, the Council and Leisure Connection have recently introduced a new Hackney Leisure Card which will provide a range of reduced prices for those on low incomes at the Council¹s indoor facilities.  The system is based on magnetic, swipe card technology and will enable the Council to gather participation data using such factors as gender, ethnicity, age and location.  This will be of great importance in fine tuning the service to better meet the needs of all sections of the community.  For example, if those leisure cards holders who lived in a certain ward were making less use of facilities than those from elsewhere it could indicate difficulties with transport or a failure of advertising media to reach this area.

Gaps in Provision and Issues to be Addressed

3.14
Having painted a fairly positive picture of sports provision in the borough it must be acknowledged that there are gaps and weaknesses.  These can be summarised as follows: -

Provision in the north east of Hackney

3.15
There is a lack of indoor provision in the north east of the borough.  This is made worse by a lack of access to school facilities in this area.  Some improvement could be made by persuading schools to take a more positive approach to community access.  The school sports co-ordinators have a key role to play in improving access here.

Swimming Pools

3.16
In overall terms there is a lack of swimming pool space across the borough as a whole.  The major effect of this is to restrict the ability of schools to deliver the national curriculum requirement for all pupils to learn to swim at Key Stage 2.  

3.17
Financial constraints alone mean that there will be no pools opening during the lifetime of this strategy and, in any event, priorities lie elsewhere.  However, some improvement can be made in school swimming by better promotion of existing pools and a reduction in charges.

Sports Clubs

3.18
In common with many inner city boroughs, Hackney has no football, cricket, hockey or rugby clubs which own their own grounds and clubhouses.  This means that the clubs which do exist in these sports are not able to access many funding streams because of a perceived lack of security.  The effect of this is that promising performers have to travel to clubs outside the borough to progress.  On a similar point there is no golf course or athletics tracks in Hackney.  

3.19
It will not be possible to invent land to give to sports clubs, although the Springhill proposals will, in effect create new, land owning clubs.  There is a need to look at maximising the tenure of those clubs using council facilities to enable them to improve facilities and apply for lottery and other funding.

Sport in Schools

3.20
Sports opportunities for young people at school are inconsistent and patchy across the borough.  Hackney Free and Parochial School is now a specialist sports college.  It recently won the national Panathlon Challenge against schools from all over the country.  Hackney Free hosts the school sport co-ordinator programme.  This has just been granted additional funding from Sport England to build on its successful start which has seen, for example, after school sports clubs established in all 27 schools involved in the programme.  There are other schools which have a strong sports curriculum and there is a long established Primary Schools Athletics Association which was set up in 1893

3.21
On the other hand, four  of the nine secondary schools in Hackney do almost no sport at all primarily due to a lack of facilities on site and one third of primary schools do not go swimming.  There is also very little mention of sport and physical in the five year Education Plan which was prepared by the Learning Trust when they took over the function of the local education authority from the Council

3.22
Improvement to school sport will come about through the school sport co-ordinator programme and the new facilities being funded by NOF3 but in many cases this improvement is building on a very low base.

Maintenance of Facilities

3.23
Notwithstanding the recent investment by Leisure Connection, sports facilities of all types continue to suffer from a history of long term poor maintenance and lack of investment.  Haggerston Pool which was forced to close because of poor maintenance is, perhaps, the prime example of this although the poor quality of many playing pitches, tennis courts and outdoor changing rooms tells a similar tale.  

3.24
New facilities funded by the National Lottery are required to be well maintained over their lifetime and the council must commit funds to achieve this.  However, this must not be at the expenses of existing facilities which also need upgrading and refurbishment.

Co-Ordination of Sports Development

3.25
Although there is a good deal of good quality sports development taking place across the borough there is little co-ordination of effort between the various agencies involved. That which does take place is due to informal contact rather than any systematic approach.  There is a need for a formal mechanism for co-operation and consultation and the Council is ideally placed to fulfil this role.

Coach Education and Training and Links to Employment

3.26
The Hackney Cultural Strategy is entitled "Support for the Creative and Cultural Industries" to recognise that the leisure, sporting and cultural sectors are significant providers of direct and indirect employment both full and part time.  The strategy reports that culture is currently the fastest growing sector in the UK and that between 7,000 and 10,000 people in Hackney work in the field.

3.27
However the strategy points to shortage of coaches to work in swimming, water sports and fitness centres and states that there needs to be continued development of coaches to ensure a range of provision from beginners to competition level.  Our consultations also point to a lack of capacity in the community to organise, coach and manage teams, competitions, events and organisations.  Despite this there is little evidence of an appreciation of the opportunities available nor any support, training and advice being available for those wishing to pursue a career in sport as a performer, coach or administrator or in related fields such as physiotherapy.

Equity of Access

3.28
The Hackney Cultural Strategy places equity and social inclusion at the heart of its cultural vision for Hackney.   All concerned with sport should work positively to achieve this.  A visit to any sports venue in Hackney shows participation by people from many and varied backgrounds.

3.29
There are, however, inequalities of access in a number of areas. Sport for people with disabilities is almost non-existent in the borough, women and girls sport lags behind that for men and boys and national data suggests that people from the ethnic minority communities participate in sport to a lesser extent than the population as a whole.  However, there is no data available for Hackney.

Initial Recommendations

3.30
To address these issues we make the following, broad recommendations and invite comments on how these may be implemented in practice.

Baseline Assessment of Participation

3.31
The vision for sport in Hackney as set out through the Cultural Strategy is of opportunities and participation being available to all sections of the community with no barriers of race, gender or social background.  One of the first steps to achieving this must be to gather information on participation in sport in the borough. A Sport England sponsored survey  into ethnicity and participation was carried out between 1998 and 2000 and provides some useful data on participation by the black and Asian communities.  It does not, however, provide information on important sections of the Hackney population such as people of a Turkish, Jewish or Vietnamese origin.  

3.32
There is a need, therefore, for a statistically valid survey of participation to be carried out across all sections of the Hackney population.  This should look at both who does and who does not take part. This must also include identifying those factors which are preventing greater participation.  

3.33
This baseline assessment will allow comparison to be made with the recently published census data and also information from leisure card use and user surveys at leisure centres.  This can then lead to targeted action to meet the needs of under-represented groups.

Organisation of Sport

3.34
To meet the needs of all sections of the community, all those involved in sport in Hackney should be working together in a co-ordinated way.  This is not the case at present as is recognised by the Council and its partners.  The first steps towards improving this situation have been taken by the creation of the Hackney Sports Forum for those agencies working in sport.  This body has potential to provide the much needed focus for sport in the borough.  Not only that, it can act as the champion and voice of sport promoting sport¹s value in its own right and its relevance to social issues such as inclusion, health and community safety.

3.35
The Council and its partners should, therefore, formalise the role of the emerging Hackney Sports Forum as THE key strategic body for sport in the borough. It¹s role will be to: -

Act as the voice of sport in Hackney
Co-ordinate the activities of the public, private, voluntary and educational sectors
Promote the benefits of physical activity
Provide a link between sport and regeneration agencies and the Local Strategic Partnership
Act as the parent body for a new Hackney Sports Council

3.36
The Sports Forum should be made up of representatives of those who work in sport, should have cross representation with the Hackney Cultural Forum and also include a member from the Primary Care Trust and one from the Council¹s parks section.

3.37
A Hackney Sports Council should be established to act as a focus for the voluntary sports sector in Hackney.  The Sports Council should: -

Have an annual budget in the region of, say, £5,000 to £10,000 to enable it to grant aid projects and, hence, be perceived as more than a talking shop
Represent all sports and not just those with a high profile such as football
Promote equity in sport and must itself have an equitable representation of women, people with disabilities and members of the ethnic minority communities

3.38
The creation of a local Sports Council will also provide an opportunity for the Council to consult users and those concerned with sports services on a consistent and regular basis.  At present there are a number of consultation mechanisms in place with organisations such as the Hackney Marshes User Group, Parks User Groups and informal meetings with customers at leisure centres.  However, these appear to be organised on an ad hoc basis to discuss problems rather than to plan the service on a strategic basis.  It is also unclear how representative these groups are and how well they reflect the views of, for instance, ethnic minority communities and people with disabilities.

Sport and Health

3.39
One the key tasks for the Sports Forum will be to promote the benefits to health of formal sport and informal physical activity in all its varieties.  There is already a good deal of work taking place in this field ranging from the Council¹s GP Referral scheme, through the cyclist group set up by the Hackney Primary Care Trust (PCT) to dance development work with Vietnamese and Orthodox Jewish Women.  However, much needs to be done to tackle the "epidemic"  of obesity particularly amongst young people and the poor comparative health of minority communities.  There is a need for general promotion of physical activity including events, detailed education and local initiatives including taster and introductory sessions.

3.40
The Forum in partnership with bodies such as the Council, the Cultural Forum, PCT, the Learning Trust and facility owners and operators should establish a Physical Activity Group.  This group should: -

Compile an annual programme of activity promotion which could include an annual "Health Day", regular taster days at leisure centres, dance studios, parks,  schools and community centres and one-off events to promote, say, cycling or dance or walking
Ensure marketing links are in place between schools¹ PSHE curricula and local facilities such as pools and parks and their programmes so that awareness is turned into real participation

Sports Facilities

3.41
During this strategy¹s 5 year lifetime it is unlikely that any major new facilities will be planned and developed other than those currently in the pipeline (see paragraphs 3.9 onwards).  However, there is a need to refurbish and improve existing buildings and amenities.  The priority for any future investment should be given to: -

The improvement of outdoor facilities especially to providing and upgrading changing rooms, showers and toilets for outdoor pitches with special emphasis being given to improving access for women and people with disabilities. The latter issue is of particular importance, with the provisions of the Disability Discrimination Act acquiring statutory force in 2004.
Extending the operation of facilities such as outdoor courts by floodlighting
Promoting and programming parks as venues for physical activity such as cycling, tai chi, walking and informal games.  This may mean investment in improved lighting, signing and staff which could be funded from health promotion and other non-traditional budgets.
Improvement to playing pitches

3.42
With regards to this last point, there is at present an opportunity to improve pitch provision through the Hackney Marshes development proposals discussed in paragraph 3.12.  We support these proposals which will bring much needed improved opportunities for participation and development in a range of sports.  Without this public private partnership it is difficult to see how these could at present be afforded.

3.43
Funding is increasingly forthcoming for playing field provision, retention and improvement, particularly through the Football Foundation and with the introduction of the New Opportunities Fund¹s ŒPlaying Fields and Community Green Spaces¹ programme and the. With the advent of such funding comes an increasing requirement to have a clear understanding of the issues at local level to prove the need for the available grant aid.  These should be based on a robust playing pitch strategy in line with recent government guidance.  

3.44
The recent publication by Sport England of ŒTowards a Level Playing Field - A Guide to the Production of Playing Pitch Strategies¹ has provided definitive guidance on the methodology for undertaking pitch assessments. By proposing a more standardised process, it will ensure greater uniformity of approach and simplify the comparison of data between local authority areas.  The Council should undertake such a study to guide pitch improvements.  It may be worthwhile undertaking this exercise in partnership with neighbouring authorities, given the importance of Hackney Marshes to provision in the area.

Sport in Schools

3.45
The introduction of the School Sport Co-ordinator programme is already making an impact on sport for young people in Hackney and has the potential to create significantly improved opportunities in coming years.  This can be achieved by better organisation and promotion of sport, by creating improved links with other bodies and by raising standards of teaching, coaching and performance.  This can come about by: -

The school sports co-ordinators working with schools to ensure maximum compliance with the National Curriculum¹s requirement on school swimming
Improved promotion of physical activity in schools as part of the PSHE (Personal, Social and Health Education) curriculum and sharing of ideas on promoting and developing physical activities for pupils not engaging in formal sport
To ensure that sports development pathways are in place for talented and keen athletes, there should be further development of links between schools and Hackney sports clubs and the development of more formal links with high standard sports clubs outside the borough where no similar clubs exist in Hackney e.g. cricket, rugby, golf.
Encouragement of young people at school to take coaching and sports leaders awards and the provision of opportunities to use these skills
Provision of careers advice at school for those wishing to pursue sport and/or sports management and coaching as a career
Involvement of the school sports co-ordinators in drafting sports development plans for the Hackney target sports and ensuring these are fully linked to the work of schools
School sports co-ordinators acting as a central point for booking facilities at the Council¹s leisure facilities.  This will mean Leisure Connection having to deal with only one point of contact and will enable schools to benefit from joint coaching and teaching opportunities.

3.46
Consultations show that price at local leisure centres is a significant barrier to increasing participation in sport by schools.  The current leisure management contracts give schools priority booking rights during the school day and set maximum prices.  In practice a significant amount of discounting takes place to encourage schools to take up space that would otherwise be unused.  This should be taken a step further and schools given free access to facilities through a variation in the leisure management contracts.  The loss of income (estimated at £20,000) would be comparatively minor in the context of a £1.5 million contract but would be a very powerful signal of the importance given by the Council and its partners to the development of school sport.

Sport, Employment & Training

3.47
The Council¹s Employment Strategy as quoted in the Cultural strategy stresses development of employment opportunities in the cultural industries by "providing learning opportunities, training and skills development opportunities so as to support local employment in the creative and cultural industries."

3.48
In sport this can be most obviously as a professional player but also as a coach, physiotherapist, leisure manager, fitness instructor, administrator or event organiser.  These are not only full time jobs but also provide the opportunity to work part time as valuable source of additional income.  There is a clear link with regeneration and training initiatives across the borough but at present sport as a job does not have the awareness and profile it deserves.

3.49
There is a need to ensure that schools and careers advisors are fully aware of opportunities available and that regeneration agencies see sport as a more than a source of diversionary activities.  Local sports organisations should be encouraged to give work experience and placements to young people. Young people themselves should encouraged to take community sports leaders and level 1 coaching awards and mechanisms put in place to give them support when starting out as leaders and coaches.

3.50
Appreciation of the importance of coaching is increasing in Britain after a long period of time when it was not taken seriously, particularly in rugby, football and cricket.  Promotion of coaching will be an important role for the Sports Forum with particular emphasis on minority communities.  Leading from this as a medium term goal should be the creation of a Hackney Coaching Network to give advice and support to coaches.  We understand that there is a proposal to designate the Queensbridge Leisure Centre as a centre for coach education and to create a central coaching library and resource centre.  This may be through a funding bid to the European Community.  We support this proposal.

Sports Development

3.51
At present there is a wide range of sports development activities taking place in Hackney.  They are delivered by a number of development agencies including the Council, Leisure Connection, Leyton Orient Community Sports Programme, Access to Sport, Clissold Park Junior Tennis Club, Shoreditch Our Way and Hackney Community College.  However, these organisations act independently of each other.  Although informal relations and exchange of information are relatively good there is a clear need for a more formal, co-ordination of their activities to ensure resources are maximised, best practice is developed and circulated and duplication avoided.  The Sports Forum will provide the mechanism for this.

3.52
The previous sports strategy for Hackney identified a number of sports as target sport which would receive greatest emphasis and support.  These were Cricket, Tennis, Football, Basketball and Swimming.  In addition four target groups were identified within the population where special emphasis was required to promote and develop participation.  These were Women and Girls, People with Disabilities, Black and Minority Ethnic Communities. People Over 50.  However, whilst these sports and priority groups were identified as being important to the council¹s work there was no wider "buy-in" by schools, clubs and the community as a whole.

3.53
These sports and target groups remain important in Hackney and should be key strategic priorities for the five years of this strategy.  What is now needed is a development plan for each of which will show how these priorities will drive the programming of leisure centres, the work of sports development agencies, the award of grant aid and the development of school activities and clubs.  These first of these development plans should be completed within six months of the strategy¹s adoption and all should be complete within one year.  These plans should include specific proposals to develop participation amongst people with disabilities.

3.54
At the time of writing the Active Communities team is recruiting a Women and Girls Sports Development Worker. A development plan is needed quickly to guide this work.

3.55
One of the key sports development initiatives each year is the London Youth Games sponsored by Heathrow. Hackney competes against the other London boroughs in a wide range of sports including football, rugby, basketball, and athletics, sailing, canoeing and riding.  The borough spends several tens of thousands of pounds on this event either directly, through officer time and grant aid to competing clubs.  The objective appears to be to take part in the widest possible range of events and to gain the highest possible points total rather than to look for success in those sports identified as the borough¹s priority.

3.56
However, this appears to be placing too great an emphasis on quantity at the expense of quality.  There does not appear to be a clear link between the target sports and the youth games and much effort seems to be given simply to having a team in an event on the given day rather than to generating a sustainable club system.  The council and its partners should re-examine the basis of their participation in the London Youth Games to: -

Link participation to development of the target sports and target groups
Devote greater resources to target sports
Ensure participation in any individual sport is linked to sustainable development and not an end in itself

3.57
The scoping document for Active Communities was written at a time when the Council was seeking to appoint an external management contractor to invest in and run its leisure facilities.  The document recommended that sports development be embedded in the leisure management contracts.  This has been done to the extent that blocks of time have been allocated to sports development, although the details of this programming have not yet been finalised.  The roles of the Council as client and Leisure Connection as operator have not yet been fully defined.

3.58
The leisure management contract is vital to achieving the cultural strategy vision of participation by all Hackney¹s communities.  There is a need to develop the market by taster days, beginner and improver courses, and encouraging clubs to set up and for people from minority communities to come and try the centres.  These initiatives need to be linked to the development plans for the target sports and target groups.

3.59
The Council should agree annual output targets for sports development at each of its facilities.  These targets should be both in the form of programme elements e.g. x number of taster sessions in specified sports and also in the form of numbers of participants split between various target groups e.g. 50 new adults on swimming courses of which 40% should be female and 5% from the Turkish community.  Incentives and penalties should be attached to these targets.

Promotion of Sport

3.60
It is stating the obvious to say that Hackney has a poor image in other parts of London and the country as a whole.  Sport and physical activity can help overturn this negative image.  There is already a great deal to celebrate, for example: -

Hackney Marshes is probably the best known community football venue in the country
Clissold Park Junior Tennis Club is the Lawn Tennis Association¹s Club of the Year
Hackney Free and Parochial School has had major success in the National Panathlon competition
The Crown and Manor Club is at the centre of a world wide network based around football
There is ground breaking development work going on with the Orthodox Jewish and Vietnamese communities
Clissold Leisure Centre and the West Reservoir are facilities of the highest quality funded by successful lottery bids and Hackney has an excellent track record of lottery success

3.61
However, this work and the full range of facilities and services are a well kept secret.  It is very difficult for the average person to get hold of basic information on facilities, programmes, prices and opening times.  For example, on a mystery shopping visit to Hackney Library a PLC consultant found that there were no brochures or leaflets available about any sports facilities in the borough.

3.62
There is a need for greatly improved publicity, information and marketing for sport and physical activity in Hackney.  The council and its partners should give the highest priority to producing and implementing a marketing plan within the next three months to include: -

Basic information leaflets and brochures to include facilities¹ addresses, phone numbers, prices and opening times.  .  
This information should be freely and easily accessible in publicly accessible buildings e.g. libraries, doctors surgeries, post offices, community centres, council offices and leisure venues across the borough
Information should be provided in a range of non-English Languages
Signage to and at leisure facilities should also be provided in non-English languages

3.63
There is also a need for an internal marketing campaign within the Council to inform other departments about benefits of sport and physical activity and the potential for links to economic and social regeneration.  Even in such recent documents as the new corporate plan and the draft parks strategy there is almost no mention of sport.  This is despite the publication and widespread circulation of the PAT 10 Report which stated

"Arts and sport, cultural and recreational activity, can contribute to neighbourhood renewal and make a real difference to health, crime, employment and education in deprived communities. This is because they: -

a. appeal directly to individuals¹ interests and develop their potential and self-confidence
b. relate to community identity and encourage collective effort
c. help build positive links with the wider community
d. are associated with rapidly growing industries "

3.64 The lack of reference to sport in the Council¹s corporate plan is particularly surprising as the work in Hackney of Leyton Orient Community Sports Programme is commended by PAT 10 as a case study in national good practice.

3.65 The council¹s sports staff and members of the Sports Forum should make positive steps to engage with members of other departments and those working in different disciplines and agencies such as HSP to explore how life in Hackney can be improved using sport and physical activity as a vehicle and catalyst.  In doing so, it will useful to draw upon case studies and lessons from elsewhere in London.  Priority should be given to improving links with the Council¹s Youth Service and other organisations working with young people.  Connexions and Positive Futures.  

3.66
The Jack Petchey Foundation  has an award scheme which recognises the achievements of young people and youth leaders.  The Council and its partners should use this scheme to celebrate and promote sports related work in these fields.

Learning From Good Practice in London

3.67
One of the quickest ways to improve the situation in Hackney is to learn from the experience of other London boroughs as they have tackled very similar problems to those currently facing Hackney.  Some examples illustrate this point: -

The Royal Borough of Kensington and Chelsea helped to set up the West London Sports Trust which provides support and mentoring for talented young athletes. This charitable organisation is funded by grants from the John Lyons charity and local authorities to provide scholarships to talented and promising athletes from disadvantaged homes. It also promotes coach education and the training of sports leaders. RBKC supports WLST through an annual grant under a service level agreement.
LB Camden has set up an Active Health team to complement their sports development work.  This team is considered to be a model of excellence and their groundbreaking work was recognised by the achievement of the Keiser Award in 2001.  They work in partnership with external agencies such as the Peabody Trust and Age Concern and have been commissioned by the Camden & Islington Health Authority to deliver programmes on their behalf.  Their work is primarily, but not exclusively aimed at older people and includes cardiac and stroke rehabilitation classes, tai chi, movement and communication activities in a residential home; movement with music classes for people with memory loss and dementia.  
LB Enfield has for a number of years organised an annual Heart Run to promote physical activity.  This year¹s event was promoted specifically at members of ethnic minority communities to address lower than average participation and higher than average incidence of conditions such as stroke and coronary heart disease where physical activity can help both prevention and rehabilitation.
Several London boroughs have organised Awards for All workshops in non-English languages to encourage grant applications from ethnic minority communities.
LB Lambeth has begun a programme in schools to develop physical activity programmes for overweight young people.  This is funded by the Lambeth Primary Care Trust.

3.68
The Council and the members of the Sports Forum should ensure that they are aware of best practice by membership of, for example the Physical Activities Group for London, the London Community Sports Network and similar bodies to ensure that lessons can be learned and applied in Hackney.

Investing In Improvements

3.69
Clearly many of these initial recommendations will have cost implications for the Council and its partners.  How can these be funded?  

3.70
As a follow on from production of the Cultural Strategy the Council is preparing a funding strategy for the cultural sector as a whole.  Appendix B gives a summary of sources available for sport for inclusion in this strategy.  It should be noted, however, that we have removed any reference to the Sport England Lottery Fund.  At the time of writing, Sport England is in the middle of a "stock taking" exercise through which they are reviewing all their lottery commitments.  We understand that this is due to a gap between commitments and income which has been reported as up to £65 million for the next five years.  Whilst there will be some funding available after the review it is clear that the days of the major lottery funded projects are over for the foreseeable future.  It is to be hoped that Sport England confirms its funding of the "ring-fence" projects at Springhill and New Kingshold.

3.71
The cessation of funding from Sport England leaves a gap in the availability of external funding for "pure" sports projects both in capital and revenue terms.  To make up this gap in capital The New Opportunities Fund ŒPlaying Fields and Community Green Spaces¹ and the Football Foundation give some opportunity to fund investment in playing fields.  

3.72
To gain revenue funding for sports development, schemes will increasingly need to be closely aligned with the aims and objectives of regeneration, social inclusion and employment projects across the borough.  Successes and outputs may need to be measured in non sporting terms. The sports development agencies have had a great deal of success in tapping into sources of funds such as Positive Futures but there does not appear to be any sharing of experience nor cross fertilization of how lessons can be applied elsewhere in the borough. This will be an essential task for the Sports Forum to tap into the funds available from sources such as the Neighbourhood Renewal Fund, PCT and so on.

3.73
Finally there is the possibility to re-invest savings from within the service. The Council has recently appointed Leisure Connection as its leisure management operator.  Leisure Connection is a private sector operator, part of the Kunick plc a stock market quoted company.  Negotiations are underway to sub-contract the management contract to a not for profit subsidiary of Leisure Connection which will enable the company to qualify for rate relief and some VAT exemptions.  Where this has happened elsewhere in the country savings over £100,000 per annum have been made which have been passed on to the client council.  This sum, if re-invested in the sports service would enable significant improvements to be made.

IV    THE WAY FORWARD

4.1 This short, consultation document is intended to give a brief summary of the present position of sport in Hackney, to identify the key issues to be tackled and to set out some principles for future action.  

4.2
What we now need is for those involved in sport to: -

a)
Check the report of factual errors and omissions, particularly in relation to the list of facilities.

b)
Give us your opinions on the key issues and whether you agree with them

c)
Give us ideas on how the strategy can be put into practice

Further Consultation

4.3
We have arranged a number of meetings across the borough to discuss the way forward for the strategy.  These will be held as follows: -

a)
Venue 1

b)
Venue 2

c)
Venue 3

The Finished Strategy

4.4
We will then review and revise the strategy in the light of your comments and, more importantly, create an action plan for putting it into practice.  The final strategy will be published in August 2003.
4.5
Please send your comments on this draft report to one of the following: -

Jim Lynch                    Rhys Lewis
Director                    Head of Sport
Ploszajski Lynch Consulting            London Borough of Hackney
47 St John¹s Avenue                Maurice Bishop House
Brentwood                     Reading Lane,
Essex    CM14 5DG                London     E8 1HH

Phone/Fax    01277 232171            0208 356 7262 /7575

jim@plcleisureconsulting.co.uk         rlewis@gw.hackney.gov.uk


Appendix A

SPORTS FACILITIES IN HACKNEY











































Appendix B

FUNDING SOURCES